Nike remains history and successful companies operating after competetion with Adidas

Published: 25th August 2010
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Just do it - all over the world right now, Nike's logo almost everybody know. Nike shoes from child to older, everyone knows them. All of these reflect the success of Nike, also Nike is really great winners after competetion with Adidas.


NBA famous stars Jordan and Kobe almost everyone worn Nike shoes, football players in football field worn Nike more than Adidas. Nike SB shoes, just designed for skateboarding. Also nowadays Nike has expanded its area to Nike golf shoes. All show Nike is the biggest company in the world from long period development. However, memory of Nike history will tell you how Nike from small to biggest so that achieve great success by monumental struggle.


It began in 1964 with a casual agreement and a handshake between University of Oregon track coach Bill Bowerman and Phil Knight, a middle-distance runner. The pair formed Blue Ribbon Sports and began importing Japanese brand Onitsuka Tiger running shoes, known today as ASICs, for sale in the U.S.


In 1967, Knight and Bowerman made the handshake deal formal and incorporated as BRS Inc. Jeff Johnson signed on in 1965 as the company's first full-time salesperson and opened Blue Ribbon Sports' first retail outlet the following year. In 1971, Johnson made an incalculable contribution to the company: One night, he dreamed of Nike, the Greek goddess of victory, and suggested the name to his bosses. The company used the moniker for its first footwear product to feature the "Swoosh" mark -- a soccer cleat called the Nike, whose name beat out Knight's suggestion that they call it the Dimension 6.


The Swoosh trademark was created by a graphic-design student from Portland State University named Carolyn Davidson. She got $35 for her creation.


Looking to expand the line, Bowerman began experimenting with the concept of athletic shoes with rubber spikes. By pouring a liquid rubber compound into his wife's waffle iron, Bowerman created an innovative running-shoe sole. The company unveiled Nike "Moon Shoes" featuring the Waffle sole for athletes competing at the U.S. Olympic Trials in Eugene, Ore., in 1972. A succession of shoes, many based on the waffle outsole, followed. Some of the most famous are the Waffle Racer, Air Force One and Nike Air Max 97.


A growing number of elite athletes competed in Nike footwear. Runner Mark Covert was the first athlete to wear Nike shoes across a finish line. Nike shoes got their first endorsement by a professional athlete when Romanian tennis personality Ilie Nastase signed on to wear Nikes on the court.


It is a time for Nike to increase visibility. The year 1984 saw the signing of basketball megastar Michael Jordan to an endorsement contract, followed by the 1985 release of his signature shoe, the Air Jordan. Originally, the NBA banned this new shoe because it didn't match the league's dress code, but the ban simply served to give the design a higher profile and extensive publicity. So Nike with Jordan come across. In Jordan times, it is a little hard for Jordan to choose Nike shoes, but after long time consult, Jordan choose Nike shoes as basketball shoes. Since then Nike becomes famous, however, Nike Jordan shoes just designed for Jordan is memory of that great moment. To create a hold water consider and keep the ethicality of the shoe as prodigious as prepatent, the articulation of Nike which would make nike air jordan nipulation person near the Inclination jordan sneakers. Song Jordans was reintroduced in activity nevertheless he was proximate innumerable with the pass more than Nike Sensibility jordan versions but also termed PE.


Nike followed up on its footwear fame by dressing athletes from head to toe, introducing apparel collections for tennis and basketball, which were popularized respectively by superstars John McEnroe and Michael Jordan. In 1988, Nike's "Just Do It" slogan was introduced, and it remains one of the most recognizable and successful commercial taglines. In 1990, the first NikeTown store opened in Portland, Ore. The company signed golfing phenom Tiger Woods in 1996.


From the expand idea of football field, Nike invent their first football shoes after Frist World Cup using Adidas. From first general shoe to new technology nike Mercurial Vapor, Nike changes their way from time to time.


People in modern society may know how successful Nike company nowadays, but rare know the hard working day of Nike company. But Nike still expend, still runnning(just like Nike running shoes). Today Nike remains its history and successful companies operating.



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